Look What My Tory Did!

After recent moves to reposition themselves on the issue of poverty, it is hard to see what the latest Conservative online gimmick Sort-It, following on from the infamous WebCameron, is supposed to achieve. Describing the impulse to spend on credit as 'the tosser inside' manages to offend both traditional Conservative supporters who find the language repulsive, and younger voters to whom the message is supposed to appeal and persuade. They may have had considerable success in beginning to shake off the image of being the 'nasty' party, but they still have much further to go before their advice, which indeed addresses a very important issue in contemporary British society, looks anything other than opportunistic and patronising. Employing a Silvio Berlusconi look-alike to prance about in garish garb does not 'do something about' the problem of debt as Conservative Leader David Cameron claims - it is hard to see nearly enough young people first finding www.sort-it.co.uk and then being persuaded by it to make anything but the tiniest of dents in the short-term debt which holds them back - but rather succeeds in recasting the Tories in the image of paternalistic 19th Century politicians lecturing the working classes on the evils of drink.